automation for real time advertising
80% of ad operations is devoted to heavily manual, low- or no-value tasks. The FlxOne marketing automation platform streamlines the advertising workflow by automating data management, analytics and optimization. This eliminates operational costs of these tasks and maximizes return on investment.
Data Management
FlxOne can integrate with any DSP, SSP, Adserver or 3rd party data provider.
FlxOne's proprietary Data Engine crunches bid level data in our private cloud.
Making data actionable starts with having the right insights.
RTB Intelligence Dashboards:
Interactive dashboards that enable you to analyze your activity in the blink of an eye.
White-label Client Portal:
Share high-level management dashboards with clients and stakeholders.
SMART Alerts:
Get notifications when activity surpasses any threshold you stated. Let our platform do the monitoring for you.
Let the FlxOne platform take action upon your insights in real time.
Inventory Selection
Leverage all your data to spend your advertising dollars on inventory that will hit your goals.
Campaign Optimization
Maximize performance by auto-optimizing your campaign settings to be the most granular level.
Fraud Prevention
Detect fraudulent inventory and stop wasting your budget.
Yield Optimization
Maximize revenue by optimizing on bid level data.
The FlxOne platform has an open architecture that allows for customization and differentiation.
Our clients & Partners
case 1
FlxOne helps us to do what we do best, maximise campaign performance. FlxOne’s combination of high-end technology and real-time advertising expertise results in a tailor-made solution that we use every day.

Ed Stevens CEO Global Digital Markets
case 2
FlxOne is fast becoming an extension of our team. We're pushing the boundaries of the AppNexus platform. The FlxOne team brings business understanding with a deep knowledge of the edges of the AppNexus platform. Together we're building on top of AppNexus to get truly innovative solutions into market.

Chris Mann VP Product Bizo
case 3
FlxOne has been one of the most progressive users of our platform and understands AppNexus inside out. They continue to impress with solutions that extend the features of our platform for many users.

Mike Nolet Co-founder AppNexus
Many real-time advertising analytics companies give insights and there it stops - FlxOne takes it a step further by automatically optimizing performance based on those insights. We focus on the trading specialists and give them the technology to do their work - buying and selling ads - more effectively.
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April 9, 2014
As more advertisers (and publishers) recognize the advantages of real-time bidding, adding value is a necessity in this crowded and competitive market. Because most RTB buys are performance campaigns, the most obvious way to add value is by optimizing performance.
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March 30, 2014
What's the better path to success: be part of a group or go at it alone? For many entrepreneurs in the tech space, being part of something larger has helped them get their businesses off the ground more quickly and smoothly.
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March 12, 2014
From Silicon Valley to Silicon Alley, and Berlin's hip coffee shops to East London's Silicon Roundabout, the world is well versed in the global innovation boom towns. But have you heard of what's going on in Cyprus, Sweden or North Carolina?
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February 23, 2014
Chances are most of us have joked around at one time or another, saying that we have so much to do that we'd love to clone ourselves. Being more than one place at once is desirable, isn't it? That's certainly the case when it comes to real-time bidding.
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February 13, 2014
Do you want to swim with the big fish? Before an enterprise client will let you put on your bathing suit, they want to know you possess the ability to hold your own. The competition for business is fierce out there, but with the right mindset and strategic actions you can - and will - land your target client. Read More
February 7, 2014
The Big Game is history and the winner was clear: mobile advertising. Before the Seahawks pummeled the Bronco's last Sunday, we talked about how this year's Super Bowl would be a mobile-driven, advertising powerhouse.
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February 7, 2014
Gone are the days of people just focusing on one thing at a time. We're a society of multi-taskers who frequently have two screens on at the same time. With a television, smartphone, laptop, or tablet always powered up, we find ourselves constantly dividing our attention.
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January 24, 2014
FlxOne, an analytics and optimization startup that delivers groundbreaking insights and actions for real-time advertising, today announced the launch of its platform. Integrating with major Real-Time Bidding (RTB) platforms, FlxOne empowers industry leaders across the globe with the right technology to buy and sell ads more effectively. Read More
November 6, 2013
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and one decade later we're now storing petabytes of data. What caused this rapid growth and which types of software can help us manage these mountains of data?
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March 6, 2013
How can you make high-quality service scalable? The obvious answer would be "through technology." After all, most people in advertising associate technology with scalability. However, in the ever growing world of digital advertising, how do you know which technologies will best augment your services?
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February 15, 2013
There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding the ecosystem. Others say there are too many point solutions struggling to scratch a living with unsustainable businesses. So how do we as an industry innovate without blowing up financially? Read More
December 12, 2012
The Team
Bartosz Kuzmicki
Bartosz has more than 10 years of experience building scalable architectures, overseeing technical developments and finding innovative technical solutions. Bartosz is always looking to guide development of novel technologies to achieve optimal solutions.
Matthijs Keij
Matthijs is the CEO of FlxOne. He drives innovation in our team and products. With a strong background in analytics and online advertising he leads our strategy to keep clients competitive in a rapidly evolving market.
Robin Verlangen
Robin’s main activities are closely related to engineering software around data. His work expands and reinforces FlxOne's data-driven technology.
Kim van der Zande
Kim is a former ad-ops guy having spent, managed and optimized millions of advertising dollars in RTB. He spread the adoption of RTB throughout a leading Dutch agency, preparing them for the most influential innovation in advertising in years.
About us
FlxOne empowers real time advertising specialists with analytics and optimization technology to buy and sell ads more effectively. It’s the first platform to optimize performance automatically. At the core is a sophisticated cloud-based infrastructure crunching bid level data to deliver insights and actions. Led by a team of advertising experts with years of experience on the buy and sell side, FlxOne is the leader in analytics and optimization technology for real time advertising.
Contact us
Luchthavenweg 81.221
5657 EA Eindhoven
The Netherlands

+31 40 23 52 125
[email protected]
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